The Monzo of supermarkets, perhaps?


To find a startup that’s as “Zeitgeisty” as Lollipop is difficult.

In order to apply his knowledge in fintech to the grocery shopping experience, the app’s founder envisions putting it to use in streamlining the grocery shopping process, as well as making it simpler and possibly even entertaining. An investor’s fantasy may be fulfilled if it pulls it off.

His answer: Today’s new arrival, the lollipop. It enables busy families to plan their weekly meals, keep their health goals, locate some dinner ideas, and to save down on time by using the app’s recipe-fixing recipe basket.

Investors are intrigued. The seed financing brought in by VCs JamJar and Speedinvest, together with angels like Ian Marsh, Roger Egan, and Kai Hansen, amounts to a “sizeable pre-seed round” for the company.

The next issue is: will customers take advantage of the offer?

The exciting new world of digital groceries is attracting many entrepreneurs, one of them is certainly Foster-Carter. Grocery delivery companies abound in Europe, whereas Oda and Rohlik, both of which serve the American market, are increasingly gaining investors’ attention. Wolt and Glovo have also begun offering a wider range of food-related retail options, and have built up strong brands and client bases.

He would state that they have not attempted to tackle one of the major problems in supermarket shopping: the problem of choice.


“What would a Monzo supermarket look like?” Lollipop creator Tom Foster-Carter, who was previously the COO of Curve and Monzo, comments that

“Delivery speed is getting an incredible amount of attention — but it’s not the sole consideration when buying for products,” says Foster-Carter, who interviewed over 1,000 UK families about their shopping habits. Over 40% of the population spends at least two hours a week planning and shopping for their meals, and we want to make the process of doing so as quick as possible.

cooking friend

Users may use Lollipop to establish dietary restrictions and goal setting, such as ‘I want to eat less meat’ or ‘I am gluten intolerant’, and to plan their weekly meals based on those criteria. Lollipop fills up the user’s shopping cart based on their recipes.


Customers will soon be able to choose between organic, non-organic, sustainable, and the “lazy option” of pre-chopped ingredients, predicts the Organic Trends Research Team lead.


Lollipop may also be able to aid customers enrolled in a health plan—for example, by guiding them through a cooking course that has them go vegan in three to six months. Customers will be willing to pay a monthly membership for premium features.


To assist consumers make sure they always have basic necessities in store, Lollipop aims to help them stock essentials. Your prior purchasing history indicates that you are about to run out of tissue paper, for example, and the company will “magically” include it in your order.


Check out the difference between tastes.

To begin with, Lollipop has already made a strong start with partnerships.


Sainsbury’s, the first supermarket partner and BBC Good Food, which will become a recipe partner, have both signed on. While continuing to develop their recipes, Foster-Carter plans to work with many additional food-related businesses, including recipe kit suppliers and vegetarian boxes.


He tells us, “We want to establish a marketplace.” We view online grocers as both partners and likelier challengers to established companies like Gousto, HelloFresh, and Oddbox. Once we have the merchandise handled properly, we should be the only stop you have for all your purchasing requirements.


The app-ordered items are all currently sourced from Sainsbury’s. In return for linking these grocery stores up with new consumers, Lollipop takes a platform usage charge, or “a little slice” of their profit.


Something intriguing among Lollipop’s early test users is that they showed a decrease in price sensitivity when looking at meal prices, rather than ingredient prices, adds Foster-Carter.


Reducing the common hassles like accidentally switching back and forth between ingredients lists and recipe directions on websites is something Foster-Carter wants to focus on when it comes to the cooking process.


He admits, “It’s a UX exercise.” Would it be possible to make what occurs in the kitchen feel effortless?

online social shopping
To inspire future growth, Lollipop is setting up a queue to join its beta app and is giving the first 10,000 individuals who sign up early access to premium features for life.

There are other businesses in which Foster-Carter is employing similar principles. Musically, he’s interested in Spotify.

As our assistant product manager, Rich adds, “We have a feature called playlists, where we bundle together things to make it quicker to add products to your store.” We aim to create social support, so you have the ability to choose from your friends’ playlists.


Lollipop will be asking customers for access to their phone contacts when they join up in order to make that scene in the movie take place. He notes that he sees it as an essential component of the product, and hopes the request won’t seem awkward.


“We want you to be able to let your pals know when you can get your hands on a Magnum ice cream.”

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